B2B - Director, Growth Marketing

📋 Description

• Own the end-to-end B2B go-to-market strategy across Healthcare and Corporate, aligning marketing
• Partner with Sales leadership to understand the sales motion, define and prioritize ICPs, identify
• Build the full-funnel demand-generation roadmap, from awareness and lead generation through
• Establish goals and KPIs for marketing-sourced and marketing-influenced pipeline, conversion
• Own the B2B marketing budget and allocate investment based on performance and business priorities.
• Create a strong operating cadence with Sales, including shared pipeline reviews, campaign planning

🎯 Requirements

• 8+ years of experience in B2B growth marketing, demand generation, or go-to-market leadership
• Proven track record building and scaling B2B GTM programs that generate measurable pipeline and
• Deep understanding of ICP development, segmentation, positioning, messaging, lead generation, sales
• Strong partnership with Sales, with experience creating shared goals, feedback loops, and programs
• Experience leading multi-channel programs across content, paid media, CRM, events, organic and
• Demonstrated experience developing high-performing teams.

🎁 Benefits

• Health Insurance coverage
• 401k Plan
• Stock Options Plan granted on Day 1
• Bi-annual performance bonus
• Unlimited PTO
• Sabbatical after 5 years