Brand Paid Media Manager

📋 Description

• Develop and execute a top-of-funnel paid media strategy across television, podcasts, out-of-home
• Own media planning, budgeting, forecasting, and allocation across brand campaigns
• Identify the markets, audiences, programs, creators, and cultural moments where our brand can have
• Manage relationships with media agencies, networks, publishers, podcast partners, and other vendors
• Lead media buying and negotiations, securing effective placements, pricing, added value, and
• Partner closely with brand, creative, content, communications, and product marketing teams to

🎯 Requirements

• Experience planning and buying brand media across channels such as television, podcasts
• Track record of managing meaningful media budgets and making disciplined investment decisions
• Strong knowledge of media planning fundamentals, including reach, frequency, audience composition
• Experience working directly with media partners, publishers, networks, or agencies
• Confidence negotiating placements, pricing, contracts, and added-value opportunities
• Strong understanding of brand measurement and the challenges of evaluating top-of-funnel marketing