Business Insight Lead (User Growth)

📋 Description

• Optimize user growth & marketing strategies / analysis based on our current global ecosystem
• Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention
• Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities, social etc.)
• Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
• Run rapid A/B tests, iterate growth models, and improve user quality
• Tailor strategies for local markets with deep user insights

🎯 Requirements

• 8+ yrs in user growth / performance / digital marketing
• Global market experience (MENA, LATAM, SEA, Africa, etc.)
• Strong data mindset, familiar with growth tools & KPIs
• Internet, Web3, or fintech background preferred
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and
• Adaptable, entrepreneurial, and hands-on

🎁 Benefits

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement