Director, Content

📋 Description

• Own the voice of Darkroom and Shadow, defining and defending brand narrative and positioning.
• Work with VP of Marketing on content strategy that builds pipeline across channels, offers, and
• Build LinkedIn engine across company and executive accounts, including video content.
• Source, negotiate, and brief creators; set strategy between wide roster and anchor creators.
• Own newsletter and email content strategy and cadence.
• Develop Shadow's content funnel: posts into webinars, lead magnets into signups.

🎯 Requirements

• 5+ years in content, brand, or creator marketing from an agency or commerce brand with B2B or
• Experience owning content accountable to business numbers and explaining post-to-lead conversion.
• Knowledge of DTC, e-commerce, performance marketing, social commerce, AI tooling.
• Experience sourcing, negotiating, and briefing creators.
• Public track record: newsletter, bylines, brand account, campaign, or popularized term.
• Ability to get output from people not reporting to you and provide effective feedback.