Director of Product Marketing

📋 Description

• Own positioning and messaging across Heidi’s product suite
• Build audience messaging for clinicians to executives
• Turn capabilities into campaign-ready messaging and sales content
• Lead GTM strategy for major product launches
• Drive cross-functional launch execution and adoption
• Own customer and market intelligence and competitive battlecards

🎯 Requirements

• 7+ years in product marketing, ideally B2B SaaS or AI
• Proven ownership of positioning, messaging, and GTM
• Experience with Product and Sales to launch products
• Exceptional writing and storytelling skills
• Strong customer/commercial instincts using insights to decide
• Comfort as a senior IC, directing and delivering work

🎁 Benefits

• Generous healthcare, dental, vision options
• 401k with 3% match
• $100/month Healthy Heidis budget
• $700/year learning & development budget
• Recharge days after major pushes
• Global impact at a leading healthtech startup