Director of Subscription Growth, US

📋 Description

• Own US subscription growth and subscription revenue targets, including forecasting, budgeting
• Develop and execute a US growth strategy aligned with global subscription objectives
• Allocate investment across channels and initiatives based on expected subscriber value
• Manage the subscriber journey from anonymous visitor through registration, paid conversion
• Partner with central product, paywall, pricing, CRM, and analytics teams to translate US market
• Manage paid acquisition strategy and oversee campaign performance, channel mix, creative testing

🎯 Requirements

• At least seven years of experience in subscription, membership, or direct-to-consumer growth
• Direct accountability for subscription revenue, net subscriber additions, acquisition efficiency
• Demonstrated record of meeting or exceeding growth and revenue objectives
• Strong financial fluency including CPA, customer acquisition cost, payback period, contribution
• Experience building forecasts, managing budgets, and making investment recommendations
• Strong analytical judgment and ability to turn complex performance data into clear decisions and

🎁 Benefits

• Salary range: $170,000-$190,000/year + 20% annual bonus opportunity
• Healthcare benefits
• Dental and optical coverage
• 401(k)
• Generous paid time off
• Excellent opportunities for professional development and career progression within a global media