Growth Strategist

📋 Description

• Own full-funnel advertising strategy across Meta, Google, including PMax, and TikTok.
• Determine channel mix, budget allocation, audience architecture, and the creative strategy
• Set strategic direction and execute.
• Build and manage a structured testing program for the website and content.
• Develop hypothesis-driven tests across landing pages, PDPs, offers, messaging, and creative
• Establish clear success criteria and proper measurement for tests.

🎯 Requirements

• 7+ years of experience in DTC growth, with senior ownership of both paid acquisition strategy and
• Experience running full-funnel growth for DTC brands.
• Ideally, experience representing seven to eight figures in annual ad spend across the candidate’s
• A documented track record of two or three engagements or roles demonstrating before-and-after
• Experience demonstrating changes that moved revenue, contribution margin, or conversion rate in
• Strong understanding of modern measurement, including post-iOS attribution, incrementality testing