Lead, Retention - Talent Pool

📋 Description

• Own retention strategy, client relationships, and performance roadmaps for a portfolio of DTC
• Translate client objectives into clear KPI frameworks, retention revenue forecasts, and prioritized
• Build lifecycle strategies spanning lead capture, welcome and first-purchase journeys
• Develop email and SMS campaign calendars, segmentation plans, automation roadmaps, and testing
• Lead client conversations, presenting results and recommendations clearly, managing expectations
• Coordinate specialists and designers across accounts, delegate effectively, and review briefs

🎯 Requirements

• You have a strong track record of developing and scaling retention programs for DTC or e-commerce
• You combine strategic thinking with hands-on execution. You can build a compelling roadmap, guide a
• You have deep experience with Klaviyo or a comparable email service provider, including
• You understand how to build effective SMS programs, including audience segmentation, cadence, and
• You have developed loyalty or rewards strategies that improve repeat purchase and lifetime value
• You are fluent in retention measurement, including cohort analysis, repeat purchase rate, customer

🎁 Benefits

• Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
• Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or
• Health & Wellness: Company-sponsored medical, dental, and vision coverage.
• Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and
• Parental Leave: Flexible parental leave to support new parents during this important transition.
• Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role.