Lifecycle Communications Manager

📋 Description

• Develop and deliver customer-centric copy across email, SMS, push, in-app, and digital campaigns.
• Own and manage the communications and campaign calendar to align with business objectives.
• Lifecycle communications planning across onboarding, engagement, retention and reactivation journeys.
• Create compelling product positioning and messaging packs articulating customer value propositions, features and benefits.
• Partner with Product, CRM and Marketing teams to ensure messaging consistency across touchpoints.
• Write clear, concise, conversion-focused copy for UX screens and onboarding flows.

🎯 Requirements

• 5+ years of writing experience, with portfolio examples.
• Strong copywriting and storytelling across digital and customer channels.
• Experience planning lifecycle communications, CRM campaigns or customer engagement programs.
• Experience working with Product, Marketing and/or CRM teams to develop customer-centric messaging.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
• Strong stakeholder management and cross-functional collaboration.

🎁 Benefits

• Learn from industry experts and leaders.
• 14 weeks parental leave for primary carers and 6 weeks for secondary carers plus super.
• Hybrid workplace balancing office and remote work.
• Flexi Leave Days: one extra paid leave day per quarter.
• Floating public holidays to suit you.
• Reward and Recognition program for great performance.