Lifecycle & Loyalty Manager

📋 Description

• Own the programs that turn interest into a booked first session, across email, SMS, in-app, and web
• Build and optimize onboarding and first-booking journeys for new guests, including partner-sourced
• Reduce time to first session and lift first-booking rate as primary metrics.
• Partner with Product Marketing on offer structure, packages, and promotional mechanics.
• Own post-session and rebooking journeys that convert a first session into a routine.
• Design the sequences that establish weekly cadence and set expectations for compounding benefit.

🎯 Requirements

• 4+ years in lifecycle, CRM, retention, or growth marketing, ideally in consumer subscription
• Hands-on fluency with Braze, including canvases, segmentation, Liquid personalization, and
• Track record of measurable lift in conversion, repeat rate, or revenue per customer, with the
• Experience designing and running referral or loyalty programs.
• Strong test-and-learn discipline, including experiment design and reading results with statistical
• Comfort with SQL or a BI tool for pulling your own audiences and validating your own reporting.

🎁 Benefits

• Join a trailblazing robotics and AI company building the future of recovery
• The chance to make a difference with a product that empowers healthier and happier living
• Team culture driven by passion, ambition, empowerment, inclusion, curiosity, and fun!
• 100% employer-paid healthcare coverage for employees with generous coverage for eligible dependents
• Flexible time off
• Quarterly Wellness Days - everyone fully unplugs