Lifecycle Marketing Lead

📋 Description

• Own the full customer lifecycle, from onboarding and activation to conversion, retention, and
• Define and execute a lifecycle marketing roadmap aligned with company goals and product priorities
• Build, launch, and optimize cross-channel campaigns across email, push, in-app, and SMS
• Design and run experiments to improve key subscription metrics such as trial conversion, churn
• Partner closely with product, engineering, data science, and creative teams to deliver
• Leverage data and insights to continuously improve performance and inform lifecycle strategy

🎯 Requirements

• Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company
• Proven track record of building lifecycle programs from early foundations, not just optimizing
• Expert-level proficiency in Iterable (required), including building complex journeys and running
• Experience across the full lifecycle with a strong understanding of subscription metrics and how
• Strong mobile experience driving engagement across iOS and Android, with comfort owning
• Highly analytical and experimental mindset, with experience designing structured tests and

🎁 Benefits

• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Commuter Benefits
• Catered lunch multiple days per week
• Dinner stipend every night if you're working late and want a bite!
• Grubhub subscription