Marketing Technology and Platform AI Specialist (Associate)

📋 Description

• Assess clients' current use of Google Ads, Meta, TikTok, GA4, Search Console, and related marketing
• Map and evaluate native AI functionality across campaign creation, audience targeting, bidding
• Identify areas where clients are duplicating capabilities that platforms already automate and
• Determine where differentiated, client-owned intelligence can provide additional value across or
• Evaluate clients' SEO and Answer Engine Optimization (AEO) practices and assess how AI-powered
• Advise on marketing data access, consent, and relevant POPIA requirements relating to direct

🎯 Requirements

• Degree in Marketing, Commerce, Information Systems, or a related discipline, or equivalent
• Minimum 7 years of experience in paid media, performance marketing, marketing technology, or a
• Hands-on experience managing campaigns across at least three major advertising platforms.
• Demonstrated experience evaluating and using platform-native AI capabilities, such as Google
• Strong current knowledge of advertising, analytics, search, and marketing technology platforms.
• Practical understanding of SEO and AEO and the evolving impact of generative and AI-powered search

🎁 Benefits

• Fully remote working arrangement.
• Flexible engagement model based on individual client statements of work.
• Scope, number of days, and daily rate agreed separately for each engagement.
• Competitive daily rate agreed per engagement.
• Opportunity to work on AI-focused consulting engagements with marketing-led clients.
• Exposure to leading advertising, analytics, search, and AI platforms.