Paid Growth Strategist

📋 Description

• Own end-to-end paid media strategy across search, social and programmatic.
• Build cross-channel compounding strategies with Marketing Automation and SEO.
• Define audience segmentation and CDP activation to boost acquisition.
• Partner with Brand/Creative to develop and test ad creatives.
• Manage budgets and pacing, optimizing to performance targets.
• Translate performance into insights and regular stakeholder reporting.

🎯 Requirements

• Proven paid media strategy experience linked to growth.
• Hands-on optimization across Meta, TikTok, Google Ads, SA360, DV360.
• Campaign experimentation including A/B testing and creative testing.
• Experience using creator content (influencer/UGC) to boost performance.
• Strong analytics; translate data into actionable insights and reporting.
• Budget management across web and app to maximise ROI.

🎁 Benefits

• Recognised as one of Australia’s Best Workplaces.
• Collaborative team with learning opportunities.
• 24 weeks paid parental leave for primary caregivers.
• Four weeks for secondary caregivers and six weeks gender-affirming leave.
• Regular hackathons and wellbeing initiatives.
• Flexible hybrid working arrangement.