Paid Media Manager

📋 Description

• Own and scale paid acquisition across channels including Google Ads, LinkedIn, Meta, Reddit
• Build and optimize full-funnel campaigns that drive qualified signups, pipeline, and revenue, not
• Develop channel strategy across search, paid social, retargeting, and experimentation budgets
• Test ad copy and creative angles tailored to technical audiences.
• Partner closely with creative, content, and product marketing to ship high-performing ad concepts
• Manage campaign structure, keyword strategy, audience segmentation, and bidding to improve CAC and

🎯 Requirements

• Proven ability to manage meaningful monthly budgets and scale spend efficiently while maintaining
• Deep expertise in Google Ads (Search, YouTube, Performance Max) and at least one major paid social
• Strong understanding of funnel metrics: CAC, LTV, payback period, and conversion rates
• Experience with analytics and attribution tools.
• Highly analytical mindset with comfort in spreadsheets, cohort analysis, and performance modeling
• Ability to move fast, test often, and iterate based on data and user insight