Paid Social Senior Specialist

📋 Description

• Own paid social strategy, execution, budget, testing, and performance, with LinkedIn as a core
• Build strategies across the funnel that support brand, demand generation, pipeline, and revenue
• Manage a meaningful media investment and continually evaluate where to scale, refine, or shift
• Translate broader go-to-market priorities into creative paid social campaigns and programs.
• Stay close to new platform capabilities, formats, AI tools, and industry developments, bringing the
• Use AI thoughtfully to identify insights, surface creative and audience optimization opportunities

🎯 Requirements

• 4+ years of experience in paid social, digital marketing, or B2B performance marketing, with
• Deep hands-on experience with LinkedIn Campaign Manager; experience with additional paid social
• Experience managing paid media budgets and making investment decisions based on business outcomes.
• A strong understanding of B2B audience strategy, account-based marketing, retargeting, suppression
• Strong analytical skills and the ability to connect media performance to pipeline and revenue.
• Experience building structured testing programs across audiences, creative, messaging, offers, and

🎁 Benefits

• Competitive perks and benefits including health & wellness and equity
• US base salary range: $108,000 - $135,000 annually + equity + benefits