Paid Social Specialist

📋 Description

• Shape and execute paid social strategies that directly connect small businesses, accountants and
• Plan, launch, and optimise full funnel campaigns across key platforms to drive scalable growth and
• Manage budget allocation, audience targeting, and campaign testing.
• Turn campaign data into actionable insights, refining customer journeys.
• Launch and manage high-performing campaigns across Meta, TikTok, Reddit and LinkedIn using
• Execute a creative and audience testing roadmap in partnership with data science and creative

🎯 Requirements

• Hands-on experience planning, launching, and optimising paid social campaigns within a digital
• Background using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive
• Proven expertise in audience segmentation, budget management, and continuous A/B testing strategies.
• Strong analytical capabilities with the confidence to evaluate campaign metrics, interpret
• Collaborative communication skills to build cross-functional relationships with data, creative, and
• Familiarity with tracking solutions, conversion funnels, and performance reporting frameworks.

🎁 Benefits

• Flexible hybrid working environment that balances working from home with regular collaborative time
• Designated boost days to connect, brainstorm, and build relationships in person.
• Flexibility to work remotely throughout the week.