Performance Marketing Lead

📋 Description

• Own Duolingo's paid user growth goals, setting the strategy for acquiring new users who stay and
• Lead and develop a team of performance marketers, setting a high bar for craft, rigor, and
• Run user acquisition across platforms such as Google UAC, Meta, TikTok, AppLovin, and programmatic
• Measure what user growth spend actually drives, using incrementality testing, saturation analysis
• Build creative testing at scale with agency, creator, UGC, and in house partners.
• Manage and hold agency and ad tech partners accountable for goals, pacing, and quality of execution.

🎯 Requirements

• 8+ years of experience in performance marketing or paid user acquisition, with a focus on large
• 3+ years leading teams of performance marketers.
• A track record of owning a large, multichannel performance budget and taking channels from test to
• Hands on experience with incrementality tests, saturation analysis, and LTV and ROAS models.
• Deep knowledge of the mobile user acquisition ecosystem, including attribution technologies and iOS
• Experience partnering with Product and Engineering teams on performance marketing.

🎁 Benefits

• Base salary supplemented by equity compensation
• Comprehensive benefits (see link in description)