Performance Marketing Manager

📋 Description

• Plan, run and optimise campaigns on Meta, then expand to Google Search and other channels as we
• Own cost per lead and cost per qualified lead, and continuously improve both through targeting
• Build, test and improve landing pages and the sign-up flow, working with Product and Design where
• Produce and iterate ad creative (video and static, incl. UGC-style formats) fast enough to keep
• Run structured tests on creative, audiences, messaging and landing pages, then scale what works
• Manage budgets and pacing, and build your own reporting on CPL, CAC, CVR and ROAS, from click to

🎯 Requirements

• Native-level German (C2)
• 2–4 years running paid acquisition on Meta (Google a plus), with a track record of owning budget
• Proven experience optimising landing pages and conversion rates (e.g., A/B testing tools
• Hands-on experience creating AI-powered ad creative, video and static. Bring examples
• B2C / D2C experience; experience in a regulated category (health, insurance, finance) is a plus
• Strong analytical skills; comfortable in Excel/Sheets and the native reporting tools of paid

🎁 Benefits

• Country-specific benefits may vary and will be detailed separately
• Additional benefits beyond total compensation