Principal Growth Marketing Manager

📋 Description

• Set PLG growth strategy: Develop audience-centered growth theses that connect market insight
• Lead product partnership: Work with senior product and engineering leaders to understand what they
• Remove adoption friction: Diagnose signup-to-adoption funnels across products, prioritize the
• Build instrumentation and data pipelines: Design event instrumentation, data models, and pipelines
• Lead AI-era discovery: Set the strategy for how Cloudflare is discovered and adopted through AI
• Set the messaging bar: Define messaging frameworks and copy standards for growth programs, and

🎯 Requirements

• 8+ years in growth, lifecycle, performance, or product marketing, including leading multi-channel
• A track record of growth strategies that changed adoption or revenue outcomes, not only campaign
• Advanced data fluency: you design experiments and metrics frameworks, challenge weak attribution
• Understanding of how different types of customers evaluate and adopt complex products.
• Strong hands-on craft: you still write copy, build journeys, and can tell when work is not good
• Executive communication: you can frame a complex program for leadership in a few clear points.

🎁 Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits