Principal Product Marketing Manager - Segments

📋 Description

• Define industry messaging from our audience cohorts, and build the core bill of materials for
• Own Enterprise segment product marketing - build the segment messaging and bill of materials (sales
• Partner with the sales team to understand enterprise customer requirements and feed them back into
• Support campaign messaging and demand gen support - define audience targeting, build the campaign
• Create frameworks that give reps a sharper way into multi-stakeholder deals - flexing across
• Test whether messaging is working - through field feedback, conversion signals, and rep confidence

🎯 Requirements

• 6+ years in product marketing or solutions marketing at a B2B SaaS company
• Built industry or vertical messaging and the assets to support it
• Owned Enterprise or segment marketing - including the trust, security, and requirements story that
• Partnered closely with demand gen and campaigns - owning the messaging while they own channel and
• Operated where product ships faster than messaging can keep up
• Excellent written communication - write crisp briefs, sharp narratives, and synthesis memos

🎁 Benefits

• In the United States, compensation offered will be determined by factors such as location, job
• Certain roles may be eligible for incentive compensation, equity, and benefits.
• Health and wellbeing support.
• Family support.
• Time away from work.
• Financial future support.