Product Marketing Director, Consumer

📋 Description

• Build global consumer (non-gaming) marketing strategy.
• Align with Marketing, Product, GTM, and Sales for coordinated execution.
• Balance global and regional programs to resonate across markets.
• Develop data-backed, customer-centric messaging and positioning.
• Roll out positioning across web properties, enablement, content, events.
• Own end-to-end go-to-market initiatives to drive awareness and growth.

🎯 Requirements

• 10+ years in marketing or go-to-market roles; 3+ years in mobile app performance marketing.
• Proven ability to develop and execute global marketing strategies driving acquisition, adoption, revenue.
• Deep understanding of app marketing: user acquisition, monetization, trends.
• Cross-functional experience with Product, Sales, and GTM; align messaging and execution.
• Exceptional storytelling and ability to translate technical concepts for consumer app advertisers.
• Hands-on marketing content creation: decks, webinars, case studies, industry reports.

🎁 Benefits

• Medical, dental, and vision insurance for U.S. employees.
• 401(k) with company match; disability and life insurance.
• Well-being benefits, Thrive Day quarterly, 12 holidays/year.
• Flexible Time Off (FTO).
• Bonus and equity awards eligibility.