Retention Lead - Talent Pool

📋 Description

• Own retention strategy, client relationships, and performance roadmaps for a portfolio of DTC
• Translate client objectives into clear KPI frameworks, retention revenue forecasts, and prioritized
• Build lifecycle strategies for lead capture, welcome, post-purchase, repeat purchase, subscription
• Develop email and SMS campaign calendars, segmentation plans, automation roadmaps, and testing
• Lead client conversations, presenting results and recommendations, managing expectations, and
• Coordinate and delegate to specialists and designers, reviewing briefs, creative, segmentation, and

🎯 Requirements

• Deep experience with Klaviyo or comparable email service provider (segmentation, event-triggered
• Working knowledge of Shopify and its ecosystem
• Experience building effective SMS programs (segmentation, cadence, compliance) using Attentive
• Experience developing loyalty or rewards strategies to improve repeat purchase and lifetime value
• Fluency in retention measurement: cohort analysis, repeat purchase rate, customer lifetime value
• Comfortable setting commercial targets and building forecasts/reporting

🎁 Benefits

• Unlimited PTO + US holidays
• Remote-First Culture (hybrid for New York/Lisbon HQs, hubs in Brazil and Spain)
• Company-sponsored medical, dental, and vision coverage
• 401(k) program with company match and profit-sharing opportunities
• Flexible parental leave
• Growth opportunities through interdisciplinary model