SEM Senior Manager

📋 Description

• Evolving the technical foundations of our global SEM program, identifying opportunities to improve
• Building and operationalising AI-powered workflows that automate optimisation, analysis, reporting
• Advancing our AI-driven SEM capabilities, including automated bidding and decision-making systems
• Identifying and delivering new automation opportunities, turning manual or complex SEM processes
• Partnering with Data Science, Marketing Technology and Product to connect data, AI and emerging
• Exploring emerging search and AI capabilities, testing where new technologies can create genuine

🎯 Requirements

• Deep, hands-on SEM expertise, with experience managing large-scale, multi-market Paid Search
• Proven technical builder capability, with experience designing and deploying automation, workflows
• Hands-on experience with AI and workflow orchestration tools, such as Tray.ai, AirOps, n8n, Make
• Strong analytical and problem-solving skills, with the ability to work through complex performance
• A proactive, solutions-first mindset, someone who naturally identifies opportunities, experiments
• Strong communication and stakeholder skills, with the ability to translate complex technical