Senior Growth Marketing Manager, Paid Social

📋 Description

• Growth & Pipeline Ownership: Own Meta + emerging channel budgets, CAC efficiency, conversion
• Signal & Measurement Strategy: Partner with Data and Marketing Ops to improve conversion
• Structured Experimentation: Build and execute a continuous, hypothesis-driven testing framework
• Full-Funnel Growth: Build paid social strategies that create demand at the top of the funnel and
• Creative Strategy: Translate performance data into creative hypotheses and partner with Brand and
• Audience Strategy: Use first-party data, intent signals, modeled audiences, lookalikes, and

🎯 Requirements

• 5+ years of growth or performance marketing experience, with deep hands-on expertise managing and
• Demonstrated experience owning a paid social channel end to end, including strategy, budgets
• Relentlessly analytical: Deep understanding of unit economics (CAC, LTV, payback periods)
• Experience running full-funnel paid social programs, from awareness/video and demand generation
• Strong expertise in audience strategy and platform automation, including first-party audiences
• Strong understanding of conversion signals and measurement, including Meta CAPI, server-side

🎁 Benefits

• The expected salary range for this role is $131,080 - $163,850. However, the starting base pay will
• Hybrid work environment: in-office three days per week (Mondays, Wednesdays, and Thursdays).
• Flexibility to work remotely for up to four weeks per year, in one-week increments.