Senior Lifecycle Marketing Manager

📋 Description

• Plan, build, QA, launch, and report on email campaigns for the accountant/indirect channel using
• Own the health of the webinar program: calendar management, stakeholder collaboration, production
• Build and continuously improve AI-powered/agentic workflows for segmentation, personalization, and
• Partner with Product Marketing, Community Marketing, Analytics, and Product to plan and prioritize
• Analyze campaign and program performance, run tests, and bring forward recommendations on channel

🎯 Requirements

• 8+ years of experience in lifecycle, growth, CRM, or channel/partner marketing
• Hands-on experience with an enterprise-level marketing automation platform (Marketo or Iterable
• Demonstrated experience building and directing AI-powered or agentic workflows for real marketing
• Proven end-to-end ownership of email campaigns and webinar production programs
• Strong copyediting/copywriting skills, with the ability to adapt tone and voice across audiences
• Cross-functional collaboration experience across Product Marketing, Analytics, and Product teams

🎁 Benefits

• Competitive base pay, benefits, and equity (RSUs)
• Cash compensation targeted at $134,000 - $168,000/yr in Denver, and $158,000 - $197,000/yr for San
• Physical office spaces in Denver, San Francisco, and New York City
• Hybrid work model (2-3 days per week in office for those locations)
• AI is a fundamental part of how work gets done at Gusto; all team members engage with AI tools
• Equal opportunity employer