Build and own the lifecycle function end to end
Establish an authoritative email and lifecycle calendar across prospect, new-user and customer
Define frequency governance, suppression logic and deliverability standards
Set segmentation and audience standards with web and marketing ops teams
Create a standard for lifecycle program entry criteria, success metric, and exit
Build new-user onboarding and activation nurture sequences

🎯 Requirements

6+ years in lifecycle, nurture, email or growth marketing in B2B, ideally enterprise software
Hands-on marketing automation depth; built and owned complex nurture programs
HubSpot or Marketo depth
Salesforce fluency
Comfort with the data model under HubSpot/Marketo and Salesforce
Command of deliverability, frequency capping, suppression, consent and list hygiene

🎁 Benefits

Be part of a journey to shape the ever-evolving world of AI
Company values innovation, collaboration, and personal growth

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