Senior Marketing Manager, Lead Lifecycle & Conversion

📋 Description

• Own the Lead Lifecycle
• Build Intelligent Buying Journeys
• Drive Funnel Conversion
• Connect Signals, ABX and Sales Engagement
• Measure & Optimize

🎯 Requirements

• 7+ years of B2B marketing experience, ideally across lifecycle marketing, demand generation, growth
• Strong understanding of complex B2B buying journeys, preferably within SaaS, enterprise technology
• Demonstrated experience developing lifecycle, nurture or demand programs that drive measurable
• Strong understanding of lead management, scoring, qualification, routing and recycling.
• Experience using CRM, marketing automation and ABM/intent platforms such as Salesforce
• Strong analytical capability, with experience using funnel and conversion data to identify problems

🎁 Benefits

• Remote-first working model
• Innovative and collaborative team environment
• Employee-led diversity and inclusion networks
• Annual charity and fundraising initiatives and volunteer days
• Global employee sustainability initiatives
• Global fitness and trivia competitions