Senior Paid Social Specialist

📋 Description

• Plan, develop, and implement comprehensive paid media strategies primarily focused on Paid Social
• Conduct thorough brand and website audits to understand our clients’ key value propositions, core
• Obsession with short form creative and direct response creative to convert customers — how to best
• Conduct competitive research to ensure success in the ad space and new acquisition audience
• Manage between 5-10 Paid Media accounts (including but not limited to: Meta Ads, TikTok Pinterest
• Utilize Platform Ad Managers, third-party reporting tools, and AI to develop insights and action

🎯 Requirements

• Mastery of the e-commerce marketing funnel — offer to ad to landing page to conversion.
• 7+ years minimum of paid media advertising experience within Paid Social, Meta in specific
• 5+ years minimum managing paid social advertising for growing clients in the consumer space
• Expertise in developing, testing, and optimizing advertisement copy and short form video creative.
• Expertise in creative consultation for successful Paid Social Ads that convert.
• Background in data-derived decision-making and forecasting budgets/spend projections linked to

🎁 Benefits

• Unlimited PTO + US holidays
• Remote-First Culture (hybrid for employees near New York or Lisbon HQs; hub locations include
• Company-sponsored medical, dental, and vision coverage
• Robust 401(k) program with company match and profit-sharing opportunities
• Flexible parental leave
• Growth opportunities with interdisciplinary exposure