Social Lead

📋 Description

• Own organic social strategy across channels, with Instagram and TikTok as primary drivers
• Set strategic and creative direction grounded in brand platform, audience insight, and performance
• Develop audience-led content approaches for distinct parent mindsets and moments
• Evolve Nanit's social voice, tone, and point of view across platforms
• Identify and act on cultural and parenting conversations in real time, balancing planned content
• Direct a content creator, partner with the internal creative team, and brief third-party creators

🎯 Requirements

• 6-8 years of experience leading organic social, social strategy, or content for a consumer brand or
• Deep expertise in Instagram and TikTok, with a strong understanding of platform behavior, trends
• Strong understanding of parents as an audience, including the needs, behaviors, tensions, and
• A strong creative instinct with the ability to turn social trends, audience insights, and brand
• Skilled at creating social content, including writing copy, developing concepts, shaping visual
• Strong understanding of social design principles, with basic Canva skills and the ability to create

🎁 Benefits

• Hybrid in office schedule
• Remote work from home month in August
• Flexible PTO (we trust you to take the time you need)
• Equity options so you can share in our growth
• Paid parental leave for all new parents
• Employee discounts on Nanit products