Sr. Marketing Mgr, Paid Social

📋 Description

• Lead full-funnel paid social strategy and manage a multimillion-dollar annual media budget across
• Lead, coach, and develop a team of four paid social marketers. Establish clear priorities
• Independently analyze campaign, audience, creative, and business performance using advertising
• Partner with Data Science and Analytics to strengthen audience targeting, attribution
• Partner with Brand, Creative, Organic Social, Influencer, and Product teams to develop integrated
• Collaborate with Finance and senior leadership on forecasting, investment planning, performance

🎯 Requirements

• 8+ years of experience in performance marketing, with extensive expertise in paid social and at
• Demonstrated experience managing multimillion-dollar annual paid social budgets across platforms
• Strong analytical capabilities, with the ability to independently evaluate complex performance
• Advanced understanding of full-funnel marketing, including audience segmentation, acquisition
• Experience with marketing measurement and attribution, including incrementality testing, conversion
• Proven ability to manage competing priorities, exercise independent judgment, and make strategic

🎁 Benefits

• competitive salary, benefits, and equity
• annual bonus
• new hire and ongoing grants of restricted stock units
• medical, dental, vision, and other benefits