Staff Product Marketing Manager (PMM), Patient Growth

📋 Description

• Own the patient journey. Understand what patients believe, need, and experience at each step, and
• Find the leverage. Use customer insight and funnel data to identify the highest-impact
• Make it easier to choose Headway. Reduce friction through better messaging, information sequencing
• Own patient positioning and messaging. Build the messaging framework and launch narratives that
• Lead patient GTM. Partner across Growth and Lifecycle to define what we bring to market, for whom
• Build a test-and-learn engine. Develop hypotheses, run experiments, and use the results to

🎯 Requirements

• Significant experience in product marketing or growth marketing (8+ years) including meaningful
• Deep customer curiosity and the ability to turn qualitative insight and quantitative evidence into
• Understanding of consumer funnels and comfort working across both acquisition and lifecycle.
• Strong experimentation habit and thinking in hypotheses that can actually be proven wrong.
• Strong strategic writing skills to develop positioning, messaging, briefs, and narratives.
• Experience in a regulated or highly constrained consumer category and knowing how to build great

🎁 Benefits

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-home stipend
• Therapy reimbursement