Strategy Director, MEA

📋 Description

• Develop end-to-end social media strategies, channel-specific frameworks, content pillars, and
• Lead brand positioning, architecture, and digital transformation engagements to help clients adapt
• Translate audience research, social listening data, and market diagnostics into sharp, actionable
• Define social KPIs, paid strategy alignments, and measurement frameworks to convert performance
• Partner with creative, media, data, UX, and technology leads to embed strategic narratives into
• Facilitate strategic workshops and presentations with senior C-suite client stakeholders to align

🎯 Requirements

• 10+ years of experience in brand or communications strategy, including 5+ years in a senior
• Dual track record leading both social-first campaign strategy and large-scale brand transformation
• Strong regional expertise across MEA markets, with deep cultural fluency in local nuances, platform
• Proficiency with social listening and analytics tools (e.g., Sprinklr, Brandwatch, Talkwalker) to
• Exceptional presentation and storytelling skills, with proven confidence defending strategic
• Professional fluency in both English and Arabic.

🎁 Benefits

• Experience integrating brand strategy into e-commerce, CRM, or digital product lifecycle
• Hands-on exposure to AI-driven social listening tools or automated trend discovery workflows.
• Familiarity with organisational change management practices during brand transformations.