Paid Social Specialist

📋 Description

• Launch and manage high-performing paid social campaigns across Meta, TikTok, Reddit and LinkedIn
• Execute a creative and audience testing roadmap in partnership with data science and creative
• Leverage customer data platforms to build targeted audience segments and improve campaign
• Work with media partners to identify opportunities for growth, new products and testing betas

🎯 Requirements

• Hands-on experience planning, launching, and optimising paid social campaigns within a digital
• Background using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive
• Proven expertise in audience segmentation, budget management, and continuous A/B testing strategies
• Strong analytical capabilities to evaluate campaign metrics, interpret performance data, and refine
• Collaborative communication skills to build cross-functional relationships with data, creative, and
• Familiarity with tracking solutions, conversion funnels, and performance reporting frameworks

🎁 Benefits

• Flexible hybrid working environment balancing working from home with collaborative time in office
• Regular collaborative time in modern office space and designated boost days to connect, brainstorm
• Flexibility to work remotely throughout the week