Staff Performance Marketing Manager

📋 Description

• Own lifecycle marketing tech roadmap; align investments with Growth Eng goals.
• Translate business needs into technical specs; bridge marketing and engineering.
• Lead build-vs-buy evaluations for key capabilities (journey orchestration, personalization).
• Maintain fluency in CRM/lifecycle marketing tech; benchmark capabilities.
• Define quality bar for lifecycle tech; set priorities and success metrics.
• Lead internal tools to manage $200M+ annual paid media spend.

🎯 Requirements

• 8+ years owning technical products or programs in Martech, growth, technical product management, or marketing ops.
• Strong command of the modern Martech ecosystem — lifecycle/CRM platforms, paid media integrations, personalization engines, and how marketing and growth teams operate.
• Deep technical fluency to partner credibly with engineering teams and reason about complex architecture and trade-offs.
• Familiarity with LLMs and agentic tooling, and sound judgment about where it genuinely adds value vs. where it adds complexity.
• A track record of owning outcomes and metrics, and of driving collaborative delivery with marketing, engineering, data, and product teams across both lifecycle and paid marketing surfaces.

🎁 Benefits

• Total rewards include bonus opportunities, equity, and benefits.
• Rewards vary by region and entity.