Performance Marketing Activation Specialist

📋 Description

• Own daily campaign stewardship (trafficking, QA, launch, high-touch optimization, reporting) with a
• Contribute to campaign strategy and budget recommendations for large-scale, multi-million dollar
• Design and run A/B tests and experiments, analyze results against the learning agenda, and deliver
• Support incrementality testing, partnering with internal and platform analytics teams, across both
• Partner with the broader Strategy team to optimize across channels, including coordinating Search
• Cultivating and maintaining vendor and platform relationships and maximizing their potential

🎯 Requirements

• 3+ years of hands-on performance marketing execution experience running app install and/or web
• Deep hands-on experience managing Google Brand and Nonbrand Search campaigns; experience with other
• Data oriented with strong Excel/Sheets skills that you can turn into clear stories and
• Knowledge of the Marketing Technology ecosystem and the role each piece plays in attributing media
• Experience using AI tools to streamline day-to-day work, especially to automate campaign
• Detail-oriented, analytical, and results-driven, with excellent communication skills and a pulse on

🎁 Benefits

• health insurance
• six-month paid parental leave
• 401(k) retirement plan
• monthly meal allowance
• 23 paid days off
• paid flexible holidays